Psychology professor Jeffrey Lohr and two psychology graduates, Aimee King and Deena Austin-Oden, analyzed several leading dating Web sites and found that promotional claims were more self-serving opinion than legitimate psychological science. The researchers explored the advertising tactics of matchmaking that existed long before the invention of online dating sites and the Web. Consumers must be cautious of customer satisfaction testimonies in online dating advertisements because the matchmaking sites have most likely pre-selected only satisfied customers, rather than a representative sample, the team said. Also, many of the Web sites do not allow users to see a picture of the match in the initial stages of the face-to-face communication, taking the second variable of interpersonal relationships – physical attractiveness – out of the picture. I agree because since the beginning 2003, I had been testing creating several dummy (fake) Male/Female profiles in many online dating sites who claim scientific matching, and I had only analyzed their specifications in others. read more

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